Advisory Board Members provide a crucial link between research and industry, to ensure our research aligns with industry needs.

EFTI recognizes the value and importance of partnering with leaders from the tourism industry to aid in the development, delivery, and promotion of faculty research. The Advisory Board works to establish UF as the premier university for Tourism Development through the active engagement of the Tourism Industry in support of EFTI and the Tourism Curriculum.

Alice Norsworthy (Chair)
Universal Orlando Resort

Edith Hall Friedheim
Eric Friedheim Foundation

Marla Borkson
Department of Treasury, IRS

Monisa Cline
Monisa Cline Consulting

Patrick Harrison
Visit Tampa Bay

Hal Herman
Worth Int'l Media Group

Barbara Gefen Jaffe
Morgan Stanley Wealth Mgnt

Vicki Johnson
Sachs Media Group

Allison Jones
Destinations in Florida

 Jim McManemon
The Ritz-Carlton, Amelia Island

William “Chip” Sharkey Jr.
Naylor, LLC

Bill Siegel
Longwoods International

William "Bill" Talbert III
Greater Miami CVB

Christopher Thompson
Brand USA

Howard Tietjen
Madden Media

Charlie Toraño
Toraño Family Cigar Company

Tom Wasdin
Wasdin Associates, Inc.

Jeremy Luski
JML Worldwide

Industry Collaborator

EFTI works with industry to provide research that is responsive and helps to inform industry decision making. Specifically, EFTI research can provide expertise and develop innovative research projects to address industry challenges in the areas of smart tourism design, tourism crisis management, sustainability of human development and environmental quality.

Friend of EFTI

The Eric Friedheim Tourism Institute relies on its partners, or Friends of EFTI, to gain industry insight and remain engaged in dialogue around industry trends. Friends of EFTI are critical in that they provide this insight, as well as advocate for the continued need for academic research to inform industry decision making. Friends of EFTI will be kept notified of EFTI Happenings and invited to participate in research and dialogue around the future of tourism.


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