DISNEY PARKS AND RESORTS DIGITAL - WHAT’S NEXT?  With 20 years’ experience at Disney, Gary leads teams that create end-to-end, digital-plus-physical experiences for Walt Disney Parks & Resorts globally. Gary is also responsible for digital efforts at Walt Disney World Resorts across both Marketing, Sales, and Guest Experience, serving as a member of the resort’s steering committee. This seminar will be a conversation as Gary will discuss recent trends and how Disney Parks & Resorts is evaluating their strategy for the future.

DISNEY PARKS AND RESORTS DIGITAL - WHAT’S NEXT?

With 20 years’ experience at Disney, Gary leads teams that create end-to-end, digital-plus-physical experiences for Walt Disney Parks & Resorts globally. Gary is also responsible for digital efforts at Walt Disney World Resorts across both Marketing, Sales, and Guest Experience, serving as a member of the resort’s steering committee. This seminar will be a conversation as Gary will discuss recent trends and how Disney Parks & Resorts is evaluating their strategy for the future.

      TRSM STUDY ABROAD PROGRAMS - SUMMER 2019  This upcoming summer, undergraduate students in the TRSM program degrees and specializations will have the option to study abroad in  Italy, Australia, New Zealand, and Fiji.  Through coursework and site visits, students will become more familiar about global issues affecting the Mediterranean Hospitality, Tourism, Event and Sport Industry, and the Campania region in particular.     For more information, reach out to  Dr. Greg Dunn !     

  

  	
       
      
         
          
             
                  
             
          

          

         
      
       
    

  


     TRSM also offers three other programs during the summer semester. Students have the opportunity to study in destinations such as  Fiji, Australia, and New Zealand  where the focus is on the sustainable environment and ecotourism.   For more information about these programs, please reach out to  Dr. Heather Gibson  or check out the website  HERE !!!

UF IN SORRENTO - STUDY ABROAD PROGRAM COMING SUMMER ‘19

This upcoming summer, Undergraduate students in the TRSM program degrees and specializations will have the option to study abroad in Italy, Australia, New Zealand, and Fiji. Through coursework and site visits, students will become more familiar about global issues affecting the Mediterranean in general and the Campanian region in particular.

      FOOD WASTE AND YOU - TOURISM’S IMPACT ON THE DEVELOPING WORLD  On Friday, October 26th, Dr. Jamie Murphy Adjunct Professor and Research Fellow for the University of Eastern Finland and the University of Western Australia. Dr. Murphy has been focusing his research in the past couple of years on the importance of sustainable practices in the Tourism industry, doing research across the globe and learning what techniques are working and which techniques are falling short.     

  

  	
       
      
         
          
             
                  
             
          

          

         
      
       
    

  


     Dr. Murphy has given invited/keynote presentations on six continents and taught tourism/hospitality at Essec, Florida State University and the Lausanne Hotel School and taught marketing at the University of Western Australia. Prof Murphy’s diverse industry background includes European Marketing Manager for PowerBar and Greg Lemond Bicycles, Lead Academic for the Google Online Marketing Challenge, dozens of New York Times and Wall Street Journal stories, restaurateur and F&B manager in Yellowstone National Park.   In his presentation, “The Quest to Research and Reduce Food Waste in Events, Hospitality, and Tourism” we brought up the topics many don’t think about when planning events or booking a stay in a different destination. Food Waste has become one of the most prominent issues across the globe as our facilities are not capable of processing, sorting, and reusing of this disposed material. Through the use of various recycling efforts, composting, and public policy, slow changes will come to the sustainability part of the Tourism industry, but we each need to do our part!     

  

  	
       
      
         
          
             
                  
             
          

          

         
      
       
    

  


     This brown bag seminar reviews Professor Murphy's sustainability passion, food waste in hospitality, events and tourism. The United Nations’ 12th of 17 Sustainable Development Goals, responsible consumption and production, has led the UN, the United States and Australia, among others, to target halving their food waste--about $2.6 trillion a year globally in economic, social and environmental costs--by 2030. Hospitality, events and tourism have a major role in reaching these ambitious goals, particularly as the United Nations designated 2017 as the International Year of Sustainable Tourism for Development. Personally and professionally, discover how industry and academia can tackle four food waste priority areas for a better future--policy support, business improvements, market development and behavior change--to research and reduce food waste in events, hospitality and tourism.

FOOD WASTE AND YOU - TOURISM’S IMPACT ON THE DEVELOPING WORLD

On Friday, October 26th, Dr. Jamie Murphy Adjunct Professor and Research Fellow for the University of Eastern Finland and the University of Western Australia. Dr. Murphy has been focusing his research in the past couple of years on the importance of sustainable practices in the Tourism industry, doing research across the globe and learning what techniques are working and which techniques are falling short.

      FROM GATOR GROWL TO THE WIZARDING WORLD OF HARRY POTTER, UF ALUM ALICE NORSWORTHY CONNECTS AUDIENCES WITH MAGICAL EXPERIENCES  Alice Norsworthy, the chair for the EFTI Advisory Board and Chief Marketing Officer for Universal Parks and Resorts was featured in a University of Florida Foundation article which showed how our Gators “Go Greater.” With over 10 years with Universal Parks and Resorts, Norsworthy is an innovator in the tourism industry and is constantly putting together some of the most comprehensive and detailed marketing strategies of this era.     

  

  	
       
      
         
          
             
                  
             
          

          

         
      
       
    

  


     “With a flick of the wand and those bewitching words, young wizards at Hogwarts School make objects fly in the air. But if you thought the levitating magic of Harry Potter only happened in books and movies, think again.  Since Universal Orlando launched the Wizarding World of Harry Potter in 2010, attendance at its twin theme parks has soared to record-breaking heights.  And leading the marketing wizards who entice all those visitors is creative powerhouse Alice Norsworthy (BFA Art ’81).  As executive vice president and chief marketing officer for Universal Parks & Resorts, this proud Gator alum wins accolades for her team-centered leadership style and her uncanny ability to tap into the dreams and desires of potential guests.  “The strength and beauty of Alice’s leadership is her ability to figure out the essence of what makes J.K Rowling’s universe so compelling and to translate that, in marketing campaigns, so people respond, “I have to be part of that!’” says Bill Davis, president and chief operating officer of Universal Orlando.  Davis also commends Norsworthy for creating strong emotional connections between audiences and the resort’s other offerings.  “Her skill at communicating all our experiences here at Universal Orlando, from our attractions to restaurants, is phenomenal,” says Davis. “She is the marketer who’s been key to our success” (Retrieved from  http://bit.ly/UFAdvancement  - Barbara Drake)

FROM GATOR GROWL TO THE WIZARDING WORLD OF HARRY POTTER, UF ALUM ALICE NORSWORTHY CONNECTS AUDIENCES WITH MAGICAL EXPERIENCES

Alice Norsworthy, the chair for the EFTI Advisory Board and Chief Marketing Officer for Universal Parks and Resorts was featured in a University of Florida Foundation article which showed how our Gators “Go Greater.” With over 10 years with Universal Parks and Resorts, Norsworthy is an innovator in the tourism industry and is constantly putting together some of the most comprehensive and detailed marketing strategies of this era.

      WHY TO CONSIDER TRAVELING SOLO - AND HOW TO GET STARTED  One of our very own TRSM faculty -  Dr. Heather Gibson  was featured in the UF News Update on October 22, 2018. Dr. Gibson in the Fall 2017 semester took part as an adviser for the Semester at Sea program where she lead students on a 100 day cruise around the world visiting 10 countries and 4 continents. This program helped lead to her research on the individual traveler as well as her research on the individual woman traveler.  “Embracing the unknowns of solo travel, however, can have long-lasting benefits for women, Gibson says. She should know: A sociologist in UF’s College of Health and Human Performance, Gibson pioneered the study of women travelers and authored a seminal paper about solo travel in 1998. Many of the challenges women faced twenty years ago — from safety concerns to the objections of family and friends — still remain.  “I see a lot of the same issues today,” she said. “I’ll ask my students how many will travel by themselves, and only a few will.”  She encourages women to do their planning, reassure their loved ones, and venture out” (Retrieved from http://news.ufl.edu/articles/2018/10/why-to-consider-traveling-solo--and-how-to-get-started.php - Allisson Clark).  Dr. Gibson has put together some tips and tricks to planning your next solo adventure abroad, click  HERE  for the full article!

WHY TO CONSIDER TRAVELING SOLO - AND HOW TO GET STARTED

One of our very own TRSM faculty - Dr. Heather Gibson was featured in the UF News Update on October 22, 2018. Dr. Gibson in the Fall 2017 semester took part as an adviser for the Semester at Sea program where she lead students on a 100 day cruise around the world visiting 10 countries and 4 continents. This program helped lead to her research on the individual traveler as well as her research on the individual woman traveler.

      EFTI’s “Insights” Seminar Series – Fuad Mehraliyev on Expert Power of Social Media Platforms  October 12th, 2018     

  

  	
       
      
         
          
             
                  
             
          

          

         
      
       
    

  


     Fuad Mehraliyev is a visiting scholar from Azerbaijan, where he received his bachelor’s degree in Tourism and Social Cultural Service from Baku State University in 2008. After his graduation from Umeå University in 2012, he returned to his home country and worked as a Lecturer for four years at Western University. In August 2016, Fuad was granted a fellowship from Hong Kong Research Grants Council for his PhD study at the School of Hotel & Tourism Management (SHTM) of The Hong Kong Polytechnic University and is expected to graduate in August 2019. His research interests are information communication technologies, social media power, and experimental design in tourism studies.  In his presentation titled, ‘Expert Power of Social Media Platforms: Examining the Effects of Experience and Specialization’ Fuad explained his research using social power theory to examine psychological effects of experience and specialization on tourists’ perceptions towards platform’s expertise and task-fit.   Some of the key takeaways of the discussion establish that both experience and specialization work as attributes of the platform’s expert power and lead to perceived expertise. Interaction effect between the two attributes suggests that new platforms should consider specialization strategies, whereas experienced platforms can benefit from diversification.

EFTI’S “INSIGHTS” SEMINAR SERIES – FUAD MEHRALIYEV ON EXPERT POWER OF SOCIAL MEDIA PLATFORMS

Fuad Mehraliyev is a visiting scholar from Azerbaijan, where he received his bachelor’s degree in Tourism and Social Cultural Service from Baku State University in 2008. After his graduation from Umeå University in 2012, he returned to his home country and worked as a Lecturer for four years at Western University. His research interests are information communication technologies, social media power, and experimental design in tourism studies.

      THOMAS HILL DISCUSSES TOURISM DATA MODELS - THE FLORIDA DEPARTMENT OF TRANSPORTATION  October 5th, 2018     

  

  	
       
      
         
          
             
                  
             
          

          

         
      
       
    

  


     Thomas Hill, State Modeling Manager for the Florida Department of Transportation (FDOT) spoke on Friday, October 5th to EFTI Faculty, Staff, and students about the importance of Tourism and Travel in Florida. Hill holds both his Undergraduate and Master’s degree in Urban Planning from Florida State University, and is currently working on updating the Florida Statewide Passenger and Freight Model which is in charge of monitoring the planning of freight routes and processes across the state of Florida.  After discussing the Freight Model, Hill then delved a bit deeper, explaining that Hotels, Amusement Parks, Restaurants or even Bars are a major piece to Florida’s transportation routes. Hill then described that I-75, I-95, and I-4 are crucial to Florida’s economic development for these reasons. A lot of ideas and questions were brought up about the future for FDOT, and after hearing from Doctoral Student, Danielle Barbe she mentioned,   “As my research focuses on crisis communication, I thought the hurricane evacuation information was very interesting and important. Especially mentioning that they [FDOT] are developing an app that will allow them to not only communicate to those evacuating but also help them track the times that people evacuate, routes they take, etc.”  Communication is key to the overall success of any of the processes at the Florida Department of Transportation. Hill took us into an explanation of the accuracy and reality of social media – in other words, FDOT has decided that social media is not proper for measuring and forecasting travel outcomes in the state of Florida.  During the Q & A, EFTI Faculty, Staff, and Students asked Hill a variety of questions. One of the questions addressed the future of Florida’s Transportation system, mentioning the developments of Brightline rails, and though no steps have been made in this direction just yet, there seems to be a shift toward the shared economy (e.g., Uber, Lyft) and there is no telling what is to come next.

Thomas Hill discusses Tourism Data Models –The Florida Department of Transportation

Thomas Hill, State Modeling Manager for the Florida Department of Transportation (FDOT) spoke on Friday, October 5th to EFTI Faculty, Staff, and students about the importance of Tourism and Travel in Florida. Hill holds both his Undergraduate and Master’s degree in Urban Planning from Florida State University, and is currently working on updating the Florida Statewide Passenger and Freight Model which is in charge of monitoring the planning of freight routes and processes across the state of Florida.

      Canadian students travel to UF, Disney to complete Disney International Academic Exchange Program  July 10, 2018     

  

  	
       
      
         
          
             
                  
             
          

          

         
      
       
    

  


     From June 28th to July 9th, 17 students from various Canadian universities spent the week in Gainesville before traveling down to Orlando to complete the Disney International Program. These students are all prart of the Disney International Academic Exchange Program at UF. This program consists taking UF online courses at the beginning of the summer and then traveling to Florida to complete the Disney International Program for six months. The students spend over a week in Gainesville for an Orientation Week in which they stay in on-campus dorms and are shown what it is like to be a UF student.   During their time here in Gainesville, they took trips to Lake Wauberg and Ichetucknee Springs to experience the weather and nature that north Florida has to offer. They received presentations about professionalism from Alison Noonan from the UF Career Resource Center and about sports marketing and collegiate athletics from James Slagle from the University Athletic Association. They received tours and participated in professional interactions with Laura Shiver from AC Hotels Downtown Gainesville, Kate Eames and the rest of the staff from The Ritz-Carlton Amelia Island, Jerica Manzi from The Amelia Island Club, and Matt Borocz from TPC Sawgrass.  Now in Orlando, the students will spend the next six months working for Disney in various roles from such as merchandise, attractions, and food and beverage. They will come back to Gainesville for homecoming weekend and then will begin two more courses in the Fall while working.  More information about the program:  ufdex.org

Canadian students travel to UF, Disney to complete Disney International Academic Exchange Program

From June 28th to July 9th, 17 students from various Canadian universities spent the week in Gainesville before traveling down to Orlando to complete the Disney International Program. These students are all prart of the Disney International Academic Exchange Program at UF.

      EFTI to co-host Future of Tourism conference in Petra, Jordan  June 19, 2018     

  

  	
       
      
         
          
             
                  
             
          

          

         
      
       
    

  


      THIS CONFERENCE HAS BEEN POSTPONED UNTIL AUGUST 2019.   The Eric Friedheim Tourism Institute will be co-hosting a conference titled “Future of Tourism in the Golden Triangle, Jordan: Destination Competitiveness, Connectivity, and Sustainability” from August 8-9, 2018 with the University of Jordan and the Petra Development and Tourism Regional Authority. Located in Petra, Jordan, this conference will discuss strategies, best practices, and future of tourism in the golden triangle region as well as in Jordan among various stakeholders from the country as well as international tourism specialists.  “As aptly themed – Future of Tourism in the Golden Triangle, Jordan, the two-day conference is a celebration of past accomplishments along with a targeted vision towards the future. The conference provides a forum to exchange ideas, discuss best practices, engage in expert dialogues, and identify a roadmap for the future with a priority on tourism destination competitiveness and sustainability.”  This conference will feature a series of experienced speakers such as the chairman from the UN World Tourism Organization, the EVP of Guest Experience and Product Development at Princess Cruise Lines, Ltd, the former Secretary-General from the UN World Tourism Organization and many more. Some of the sessions will be moderated by EFTI’s Drs. Brijesh Thapa and Lori Pennington-Gray. One of EFTI’s newest Advisory Board members, Chris Thompson- CEO of Brand USA, will also be a panelist on one of the sessions covering destination competitiveness.  “The future of tourism in [Jordan] presents new prospects to further leverage and cultivate demand in existing, regional, and emerging international markets, as global tourism and mobility has demonstrated significant growth. While future growth is predicted, tourism will be dependent on several aspects such as, transportation accessibility and connectivity, investment in hard and soft infrastructure, regulatory reforms, new product development, integrated marketing, and safety of visitors.”

EFTI to co-host Future of Tourism conference in Petra, Jordan

The Eric Friedheim Tourism Institute will be co-hosting a conference titled “Future of Tourism in the Golden Triangle, Jordan: Destination Competitiveness, Connectivity, and Sustainability” from August 8-9, 2018 with the University of Jordan and the Petra Development and Tourism Regional Authority.

      EFTI presents at Alachua County Hospitality Council  June 6, 2018     

  

  	
       
      
         
          
             
                  
             
          

          

         
      
       
    

  


     On June 6th, 2018, Dr. Craig Schmitt spoke in front of the Alachua County Hospitality Council at their monthly meeting held at Backstreet Blues Chop House & Oyster Bar.  “The Alachua County Hospitality Council is a non-profit organization that was formed as a way for dedicated professionals in the Hospitality and Tourism industries to exchange ideas, promote events in our area and network; to provide unique and memorable experiences to those who visit or reside in Alachua County. The Council Members includes individuals from restaurants, hotels, attractions, event coordinators and allied businesses.” (Retrieved from http://www.hospitalitycouncil.com/about/)  Dr. Schmitt spoke about the research that the Eric Friedheim Tourism Institute has been producing and how it might be helpful to local tourism & hospitality professionals. With three diverse research groups, EFTI is able to provide precise research on a large amount of topics in the tourism industry spanning from technology to sustainability.  EFTI has partnered with industry leaders to provide insightful research in the form of faculty interactions, class projects, and graduate student sponsorship.  “EFTI faculty and staff recognize how critical it is to collaborate with industry, to not only stay current with trends and challenges, but also to identify opportunities to provide research driven insights that could help with industry decision-making.” Dr. Schmitt said. “We are, and will always remain, incredibly grateful to our industry partners!”

EFTI presents at Alachua County Hospitality Council

On June 6th, 2018, Dr. Craig Schmitt spoke in front of the Alachua County Hospitality Council at their monthly meeting held at Backstreet Blues Chop House & Oyster Bar.

      Chris Thompson awarded the first-ever National Tourism Leadership Award  May 9, 2018     

  

  	
       
      
         
          
             
                  
             
          

          

         
      
       
    

  


     Chris Thompson, CEO of Brand USA and one of EFTI’s newest board members, received the first-ever National Tourism Leadership Award presented by Skal International- USA.  This award was created to annually recognize major contributions by an individual who has grown tourism to and within the United States. On hand for the award presentation were Susanna Saari, Skal International president from Turku, Finland, and Daniela Otero, Skal International CEO, from Torremolinos, Spain.  "It's an honor to have my peers recognize me in this way," Thompson said. "The members of the North American Skal club have supported me and guided me in so many ways throughout my career, and to be the first recipient of the National Tourism Leadership Award is humbling."  Thompson has led the expansion of Brand USA in its role as the as the force behind the marketing of the United States as a premiere travel destinations in the global marketplace.  "I am proud of the work we are doing at Brand USA to promote the United States as a premier travel destination," Thompson added. "The USA remains as aspirational as ever.”  To learn more, please see this article:  https://www.travelpulse.com/news/destinations/brand-usa-s-chris-thompson-receives-leadership-award.html

Chris Thompson awarded the first-ever National Tourism Leadership Award

Chris Thompson, CEO of Brand USA and one of EFTI’s newest board members, received the first-ever National Tourism Leadership Award presented by Skal International- USA.

       Dr. Pennington-Gray featured in Newsweek Japan   May 7, 2018     

  

  	
       
      
         
          
             
                  
             
          

          

         
      
       
    

  


     Dr. Lori Pennington-Gray recently wrote an article featured in Newsweek Japan about how to safely travel abroad in the age of terror. Dr. Pennington-Gray highlighted the work that the Tourism Crisis Management Initiative has been conducting to help the tourist to be responsible and engage in safe tourism practices and to help the industry to be prepared for terrorism attacks.  In this article, Dr. Pennington-Gray talked about how safety is the cornerstone of an attractive destination. In this technological age, tourist are research more and more about their potential destination, and according to Dr. Pennington-Gray, the industry has been forced to be more responsive than ever.  Another point that Dr. Pennington-Gray addressed was how destinations react to terrorism. In time of crisis, tourist require direct information from the governing bodies of destinations. Dr. Pennington-Gray explained that during the Boston Marathon bombing, the Police Department Commissioner started using social media within 10 minutes to explain to people what was happening to avoid miscommunication. According to Dr. Pennington-Gray’s research, more communication will lead to greater response to actions when crises occur.  Dr. Pennington-Gray closed out the article by providing several tips for tourists to take responsibility for their own safety. The tips include:   Monitoring the threat level of the destination where you are going to travel ( https://www.riskmaps.aon.co.uk )  Follow the destination’s social media accounts prior to travel and check posts during travel  Use FireChat- an app where users can communication on their smartphones within a 200-foot radius without internet or cellular connection  Check-in on Facebook’s Safety Check to notify friends and family that you are safe

Dr. Pennington-Gray featured in Newsweek Japan

Dr. Pennington-Gray highlighted the work that the Tourism Crisis Management Initiative has been conducting to help the tourist to be responsible and engage in safe tourism practices and to help the industry to be prepared for terrorism attacks.

      Drs. Kim and Thapa travel to Maryland for NERR Symposium  April 26, 2018     

  

  	
       
      
         
          
             
                  
             
          

          

         
      
       
    

  


     From April 8th to April 10th, 2018, Dr. Jin-Won Kim, Dr. Brijesh Thapa, and graduate student Eunjung Yang traveled to Annapolis, Maryland to participate in the 2018 National Environment and Recreation Research Symposium (NERR).  In the first session, “Resource Management,” they presented a study titled “Exploring the Spatial and Temporal Patterns of Visitor Flows in a National Park With a GPS-Based Mobile Application.” Dr. Brijesh Thapa acted as a facilitator in this session between the study they conducted and a series of other research presentations. In this study, they explore the spatio-temporal patterns of visitor flows at Seoraksan National Park in South Korea. GIS mapping in combination with spatial data analysis were employed to explore the spatial and temporal patterns of visitor flows within the park.  The next study presented was the “Measuring the Impact of Green Space Access on Public Health: A Case Study of Florida.” This study measured the level of green space access for each county; analyzed the relationship between level of green space access and level of public health; and explored spatially varying relationships between level of green space access and level of public health across the state of Florida.  The final study presented at the conference was titled “ Measuring the Recreation Equity of Beach Access for People with Ambulatory Difficulty in Duval County, Florida.” The purpose of this study was to measure the beach access and equity for people with ambulatory difficulty in Duval County, Florida.

Drs. Kim and Thapa travel to Maryland for NERR Symposium

Dr. Jin-Won Kim, Dr. Brijesh Thapa, and graduate student Eunjung Yang traveled to Annapolis, Maryland to participate in the 2018 National Environment and Recreation Research Symposium (NERR).

      Drs. Fesenmaier and Schmitt joined by advisory board members to present research at FADMO  April 23, 2018     

  

  	
       
      
         
          
             
                  
             
          

          

         
      
       
    

  


     From April 18th to April 20, 2018, Dr. Craig Schmitt and Dr. Dan Fesenmaier traveled to Palm Coast, Florida to present in the Florida Association of Destination Marketing Organizations’ 2018 Marketing Summit. The FADMO 2018 Marketing Summit is a program of education designed for tourism specialties to share information and help destination marketers attract more customers to their communities.  Joined by Advisory Board members, Patrick Harrison and Howard Tietjen, the group presented their collaboration on “The Science Behind the Art of Storytelling.” EFTI has been collaborating with Madden Media and Visit Tampa Bay to analyze the effectiveness of advertising campaigns and how storytelling can increase interactivity.  Through the utilization of eye tracking devices, EFTI has been able to determine what type of stories garner more attention than others. This presentation is the first of many collaboration presentations EFTI plans to complete.  This conference, which addressed the trends and technologies that will disrupt destination marketing in the next five years, aligned with EFTI’s vision to become the leading voice in the future of tourism in Florida and the United States.

Drs. Fesenmaier and Schmitt joined by advisory board members to present research at FADMO

Dr. Craig Schmitt and Dr. Dan Fesenmaier traveled to Palm Coast, Florida to present in the Florida Association of Destination Marketing Organizations’ 2018 Marketing Summit.

      Faculty and graduate students travel to AAG Annual Meeting for research presentations  April 20, 2018     

  

  	
       
      
         
          
             
                  
             
          

          

         
      
       
    

  


     From April 10-14, 2018, six graduate students and three faculty members traveled to New Orleans, Louisiana for the American Association of Geographers Annual Meeting. Drs. Andrei Kirilenko, Svetlana Stepchenkova, and Jin-Won Kim presented on a variety of topics spanning a series of sessions.  The first session was presented by Dr. Kirilenko and graduate students, Shihan Ma and Jihee Park. They spoke about their research on the multi-platform social media analysis conducted of the visitors to Lake Texoma, located at the Oklahoma–Texas border. They discussed the differences in data streams collected from four popular SNS: Instagram, Twitter, Facebook, and Flickr.  The next session, titled “Exploring the Spatio-Temporal Patterns of Visitor Flows in Seoraksan National Park using GPS-based Smart Phone Application,” was presented by Dr. Jin-Won Kim, Dr. Brijesh Thapa, and graduate student Eunjun Yang. In this study, they explore the spatio-temporal patterns of visitor flows at Seoraksan National Park in South Korea. GIS mapping in combination with spatial data analysis were employed to explore the spatial and temporal patterns of visitor flows within the park.  The next presentation in this session, titled “Moderating Role of Geospatial Proximity on Public Crisis Involvement: A Case Study of “Women Attacked in Yitel” on Sina Weibo,” was from Dr. Svetlana Stepchenkova and graduate student Lijuan Su. In this study, they aimed to examine the spatial variations between public’s involvement and socio-economic variables on the city scale. The study sampled 10,245 messages with the hashtag “woman attacked in Yitel hotel” from Sina Weibo. The findings indicated geographic proximity affected spatial distribution patterns of involvement.  The next presentation in the session was from Luyu Wang with support from Dr. Angélica Almeyda Zambrano (did not attend). This study examined one of the most popular and most reviewed natural protected areas in the United States, the Grand Canyon National Park. This study investigates the sentiment changing pattern over months, comparing sentiment scores with the number of tweets.  The next day, the faculty and students participated in a session titled “Revisiting Tourism in Sustainable Development.” In this session, graduate student Pamela Montero-Alvarez presented her results from her analysis of a community-based tourism association located in the buffer zone of the Tamshiyacu - Tahuayo Communal Regional Conservation Area, in the Peruvian Amazon. The research aimed to analyze the role of communal rural sustainable tourism in Protected Area conservation.

Faculty and graduate students travel to AAG Annual Meeting for research presentations

From April 10-14, 2018, six graduate students and three faculty members traveled to New Orleans, Louisiana for the American Association of Geographers Annual Meeting.

      Advisory board previews FADMO presentations and interacts with students at Industry Insights  April 16, 2018     

  

  	
       
      
         
          
             
                  
             
          

          

         
      
       
    

  


     After the morning research presentations and the business meeting in the early afternoon of April 13th, 2018, the advisory board participated in an Industry Insights session where they shared their knowledge and expertise to a group of 40+ students, faculty, staff, and the rest of the advisory board.  During the first presentation, the science behind Visit Tampa Bay’s Storytelling Campaign is explained. Led by Patrick Harrison, VP of Marketing with Visit Tampa bay, Howard Tietjen, SVP of research and Strategy with Madden Media, and Dr. Dan Fesenmaier, Director of the Eric Friedheim Tourism Institute, this session previewed a unique presentation that described how advertisers are tracking the effectiveness of their campaigns and how storytelling can increase interactivity.  The second session was a panel from the newest advisory board members on career advice and how research can provide the cornerstone for successful tourism campaigns and education. This session included seasoned tourism executives such as Chris Thompson, CEO of Brand USA, Bill Siegel, Founder/CEO of Longwoods International, and Joe Duggan, VP of Corporate Relations- Emeritus of Pheasants Forever.  One of the notable pieces of advice that Chris Thompson gave to students was to “stay curious- in your career and in your personal life.”  After the session, the advisory board, faculty, and students joined together for an informal reception and networking session.

Advisory board previews FADMO presentations and interacts with students at Industry Insights

After the morning research presentations and the business meeting in the early afternoon of April 13th, 2018, the advisory board participated in an Industry Insights session where they shared their knowledge and expertise to a group of 40+ students, faculty, staff, and the rest of the advisory board.

      Advisory Board participates in research presentations, GatorEye Demonstration  April 16, 2018     

  

  	
       
      
         
          
             
                  
             
          

          

         
      
       
    

  


     In addition to the general business meeting joined by the Dean’s Leadership Council, the EFTI Advisory Board participated in research presentations and student interactions on their visit to Gainesville on April 13th.  In the morning activities, the advisory board members had the chance to interact with faculty and graduate students about current research projects.  The first presentation, The Science of Online Tourism Advertising – Emotions & Tourism Stories, the advisory board got to see what it was like to be a participant in an experience where what you see and hear and how you react are emotionally measured. Through the use of GSR sensors and eye-tracking devices, they learned how the researchers discover emotions in real-time while reading travel stories or tourism videos.  In the second presentation, VR Saftey Video Demonstration, the advisory board was able to experience a 360 video, shot in Finland, with a voice over safety message through a VR headset. This presentation, given from Drs. Lori Pennington-Gray and Ashley Schroeder from TCMI, showed the advisory board that TCMI is dedicated to preparing the tourism industry to effectively manage crises.  In the third presentation, the advisory board was driven down to the University of Florida’s Natural Area Teaching Laboratory for a GatorEye Demo Flight. Facilitated by TES Group faculty member Dr. Angelica Almeyda-Zambrano, the advisory board watched the launch of an unmanned “flying laboratory.”

Advisory Board participates in research presentations, GatorEye Demonstration

In addition to the general business meeting joined by the Dean’s Leadership Council, the EFTI Advisory Board participated in research presentations and student interactions on their visit to Gainesville on April 13th.