The National Laboratory for Tourism and eCommerce helps design the tourism experience. NLTeC excels in helping destinations thrive in the new world of artificial intelligence and smart tourism design. Led by Dr. Dan Fesenmaier, NLTeC utilizes GSR sensors and eye-tracking devices to discover the emotions of viewers in real-time while reading travel stories or tourism videos.


The Tourism Crisis Management Initiative, led by Dr. Lori Pennington-Gray and Dr. Ashley Schroeder, along with affiliate members from UF’s Media Effects and Technology Lab and the Multidimensional Tourism Institute in Finland, will be using virtual reality to study the effects of immersive, interactive, and impactful experiences for communicating risk-related messages to tourists.

TES Group

The need for sustainable practices by the tourism industry and destinations are vital to secure resources for future generations. The Tourism, Environment and Sustainability Group is working to address such societal challenges within the prism of sustainability in multiple destinations in Central and Latin America, Asia, and the South Pacific regions. The team consists of Drs. Angélica Almeyda Zambrano, Andrei Kirilenko, Jin-Won Kim, Heather Gibson, and Brijesh Thapa.