OUr origin

The Tourism Crisis Management Initiative (TCMI) was established in 2007 to assist the industry with comprehensive tourism crisis management initiatives through researchconsulting & training, and education services. The Initiative is housed within the Eric Friedheim Tourism Institute and is affiliated with other allied academic disciplines.

Tourism organizations need to be ready to assist employees and tourists visiting their destinations. An assessment of crisis management planning will enable tourism organizations and destinations to be prepared when challenged with catastrophic events. TCMI will work with clients from the travel industry to evaluate, train, and assist in tourism crisis reduction, readiness, response, and recovery. We will help you plan for extraordinary events that might disrupt normal business operations.

The team consists of Dr. Lori Pennington-Gray, Dr. Ashley Schroeder, along with Doctoral Students: Danielle Barbe, Becky Liu, Ignatius Cahyanto, and Yu Xu.


What we do

  • Assist the industry with comprehensive tourism crisis management initiatives.

  • Assess crisis management planning to enable tourism organizations and destinations to be prepared when challenged with catastrophic events.

  • Work with clients from the travel industry to evaluate, train, and assist in tourism crisis reduction, readiness, response, and recovery. Affiliate with other allied academic disciplines.

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