Welcome to the Eric Friedheim Tourism Institute (EFTI)!

The University of Florida’s Premier Tourism Research Group

Providing opportunities for…


EFTI prides itself in building a strong foundation in all of our students through real-world examples and applications. Learn what it means to be a researcher within tourism from a team of diverse backgrounds.


Collaborate with groundbreaking researchers from a Top 10 program at the #9 public university in the United States. Learn what types of projects our researchers are working on and how you can join the efforts.


Our cutting edge researchers are always on the look for their next project and how they can assist the industry. Whether its through consultations or just visits, our team is dedicated to supporting the industry.