Advisory Board Members provide a crucial link between research and industry, to ensure our research aligns with industry needs.
EFTI recognizes the value and importance of partnering with leaders from the tourism industry to aid in the development, delivery, and promotion of faculty research. The Advisory Board works to establish UF as the premier university for Tourism Development through the active engagement of the Tourism Industry in support of EFTI and the Tourism Curriculum.
EFTI Industry Advisory Board
Bob Schalow (Chair) - Diversified Restaurant Group
Alice Norsworthy (Past Chair) - Universal Destinations & Experiences
Hal Herman (Founding Chairman) - Worth Int'l Media Group
Edith Hall Friedheim - Eric Friedheim Foundation
Rob Alday, Abode Luxury Rentals
Marla Borkson - Office of Chief Counsel, IRS
Carolyn Feimster - CJF Marketing International
Chip Futch - ITI Digital
Richard Goldman - St.Augustine, Ponte Vedra & the Beaches CVB (Retired)
Alfredo H . Gonzalez, AG Hospitality Group
William C. Guthrie, Foley & Lardner LLP
Barbara Gefen Jaffe - Morgan Stanley Wealth Management
Kim Greene, Thermo Fisher
Vicki Johnson - Princess Cruises
Pavan Kapur - Caesars Entertainment
Anne Madison - Cruise Lines International Association
Andrea Melotti - True North Hospitality
Rick Merriman - The Walt Disney Company
William “Chip” Sharkey Jr. - Naylor, LLC (retired)
Scott Taylor - Southern Hospitality Solutions
Christopher Thompson - Brand USA
Tracy Vaughan - Greater Fort Lauderdale CVB
Jay Wolszczak - First Watch Restaurants
Mike Andrew - Enterprise Holdings
Sean Doherty - Punta Gorda/Englewood Beach Visitor & Convention Bureau
John Meyers - Marcos’ Pizza
Troy Flanagan - American Hotel & Lodging Association
Chris Hoffman - Jacksonville Beaches
Phyllis Lockwood Geiger - Peterbrooke Chocolatier
Andrew T. Marcus - Marriott Vacations Worldwide Corporation
EFTI Emeritus Industry Advisory Board
Tom Wasdin, Wasdin Associates, Inc.
In you have any suggestions or are interested in learning more about EFTI and the Industry Advisory Board, please contact Rachel Fu directly at racheljuichifu@ufl.edu.
