Let’s talk Research.

Our researchers are working to answer questions in the industry through a number of outlets. Below, please explore some of our recent research projects.


Tourism Crisis Management Initiative

2017/2018 were marked with some of the most devastating and costly natural disasters in history. As a response to these impacts, the Tourism Crisis Management Initiative continues to investigate management strategies which will aid the industry before, during and after unexpected crisis events. One area which has received global attention is climate change. Northern climates, in particular, have seen more drastic temperatures which affect visitors to their destinations.


Tourism, environment, & sustainability group

The need for sustainable practices by the tourism industry and destinations are vital to secure resources for future generations. The Tourism, Environment and Sustainability Group is working to address such societal challenges within the prism of sustainability in multiple destinations in Central and Latin America, Asia, and the South Pacific regions. The team consists of Drs. Angélica Almeyda Zambrano, Andrei Kirilenko, Jin-Won Kim, Heather Gibson, and Brijesh Thapa.


Tourism analytics group

Tourism and hospitality industry practitioners are facing challenges of the myriad of ways technology and user-generated online content impact business enterprises and present new opportunities. The Tourism Analytics Group study social media content, map and analyze customer locations, and recognize patterns in data to answer business, social, and policy-related questions. The Group has worked on projects from the Army Corps of Engineers, Florida Department of Transportation, and the UF Historic St. Augustine organization. The Tourism Analytics Group also closely collaborates with international researchers/professionals from all over the world.


Sport Tourism Group

Studies trend analysis as well as behaviors of tourists in the realm of sports tourism, from local youth sports to professional athletics to the Olympic circuit. The team is made up of Dr. Heather Gibson, and Ashley L. Schroeder (former lecturer).