Tourism Analytics Program

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The Master of Science in Tourism and Recreation Management (TRM) is a 30 credit hour degree and offers two concentrations and two specializations. The TRM degree provides coursework focused on Tourism, Tourism Analytics, Destination Development and Crisis Management and Natural Resource Recreation. Students can choose between three options: 1) Thesis 2) Non-Thesis with Practicum, or 3) Non-Thesis with Professional Paper.

University of Florida’s Department of Tourism, Recreation, and Sport Management has world-class programs and an internationally renowned, diverse faculty. It is home to more than 750 students from over 25 countries. The University of Florida campus is located “where nature and culture meet” – in the city of Gainesville, which has been repeatedly named one of the top places to live in the U.S. The state of Florida has a dynamic hospitality and tourism industry which receives more than 100 million of visitors annually. It is a great place to live, study and make lifelong friends, professional connections and research collaborations.

One of there research groups housed in EFTI focuses heavily on using tourism analytics. The National Laboratory for Technology and eCommerce, NLTeC, excels in helping destinations thrive in the new world of artificial intelligence and smart tourism design.

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